Offer & Economics
Monetization strategy designed for high-frequency transactions and viral loops.
Value Ladder
Monetization strategy designed for high-frequency transactions and viral loops.
Lead Magnet
Free Basic Micro-Site
Instant AI-generated site with services/prices/photos. No credit card; hooks non-tech owners on pro online presence.
$0
Core Transaction
Premium Booking Add-On
Unlock custom domain, integrated calendar, payments, reminders, no-show deposits. One-time setup or monthly.
Avg $9–15/mo
Membership
Pro GroomSite Plan
Unlimited edits, advanced analytics, SEO tools, multiple locations/staff calendars, priority support.
Avg $19–29/mo
LTV Maximizer
Agency/White-Label Upsell
Custom themes, bulk generation for chains, or resell to clients (for marketers serving salons).
$49–99/mo
Unit Economics
Key metrics that drive profitability and scalability.
CAC (Customer Acquisition Cost)
$3–8
Low via organic Facebook group posts, TikTok/Reels shares, referrals in barber/groomer communities.
ARPU (Average Revenue Per User)
$12–22
Freemium converts via ease; recurring bookings drive upgrades.
Gross Margin
88–95%
Pure SaaS: AI generation + hosting costs minimal; no inventory/logistics.
Payback Period
<30 days
Fast CAC recovery from first premium signup.
LTV (Customer Lifetime Value)
$180–360
High retention from recurring services (haircuts/grooms every 4–8 weeks); sticky digital tool.
Churn Rate
4–7% monthly
Low due to business-critical nature (losing site/bookings hurts revenue).
Market Size - TAM / SAM / SOM
Total addressable, serviceable, and obtainable market analysis.
TAM (Total Addressable Market)
$8.5B
Global beauty/salon software + website builders for small service businesses (salons, barbers, grooming, spas).
SAM (Serviceable Available Market)
$1.2B
Niche focus: Independent barbershops, pet groomers, nail/massage solos needing simple sites + bookings.
SOM (Serviceable Obtainable Market)
$45–90M
Realistic capture in English-speaking/high-density markets via indie distribution + viral communities.
18-Month ARR Forecast
(conservative estimates)
Month
Users
Conv %
Paid Users
ARPU
MRR
ARR
Month 1
500
15%
75
$12
$900
$10.8K
Month 3
2,000
18%
360
$14
$5,040
$60.5K
Month 6
6,000
22%
1,320
$16
$21,120
$253K
Month 12
18,000
25%
4,500
$18
$81,000
$972K
Month 18
40,000
28%
11,200
$20
$224,000
2.69M