Sell & Go-to-Market
Aggressive, low-cost distribution strategy focused on density and viral mechanics.
72-Hour Punk GTM
Direct and indirect competitors, their positioning, and gaps you can exploit.
Day 0
Preparation
Build Framer/Typedream landing page with waitlist + demo video of AI generating a sample barber/groomer site. Join/target 20+ relevant Facebook groups
Day 1
Noise
Post value-first in targeted Facebook groups: "Free AI-generated micro-site for the first 10 barbers/groomers who reply" + share quick TikTok/Instagram Reels demo. Seed initial users manually.
Day 2
Incentive
Launch giveaway: "Get a premium custom domain + booking setup free for sharing your new site on social." Encourage before/after shares (old manual booking vs. new site).
Day 3
Delivery
Generate sites live for winners, collect testimonials + photos. Post user stories in groups + start referral loop (free month for each referral).
Recommended Starter Stack for This Project
Recommended Starter Stack TBD
Targeted Facebook group outreach (barber/groomer communities + local business groups)
TikTok/Reels content collabs (barber transformations, groomer before/afters)
Instagram DMs to micro-influencers (barbers/groomers with 5k–50k followers)
Referral incentives + shareable site templates
Early local SEO: “AI barbershop website builder”, “free pet grooming booking site”
Automated onboarding emails via Resend/Postmark
Growth Ladder
Growth Ladder TBD
Stage 1: Validation
0–100 users
Post daily in 20–50 niche Facebook groups + run free site giveaways. Track signups from group referrals. Low CAC via organic community shares; aim for 20–30% referral rate from happy owners posting their new sites.
Stage 2: Momentum
100–1,000 users
Partner with 10–20 micro-influencers (barbers/groomers on TikTok/IG) for shoutouts + co-created content (e.g., "How I got a pro site in minutes"). Add referral program: Free premium month per signup. Viral loop from before/after site shares.
Stage 3: Scale
1,000–10,000 users
Layer paid boosts: Targeted Facebook/Instagram ads to "barber near me" audiences + TikTok ads on grooming content. SEO content (blog posts on "best barbershop websites") + Product Hunt/Indie Hackers launch for broader reach. Network effects: Improved AI from user data + marketplace of templates.