Offer & Economics
Monetization strategy designed for high-frequency transactions and viral loops.
Value Ladder
Start cheap. Prove value. Climb the ladder without asking permission.
Lead Magnet
Free Unlimited Scans (with ads)
Hook users instantly at the grocery shelf — no signup required for basic scans, just open and point.
$0
Core Transaction
Premium Monthly
Remove ads, unlimited scans, full history, personalized alerts.
Avg $4.99–7.99/mo
Membership
Family/Pro Plan
Multi-profile support (kids, spouse), advanced filters (keto, vegan, diabetes), offline mode, export data.
Avg $9.99–14.99/mo
LTV Maximizer
Annual Subscription + Affiliates
Discounted yearly billing + affiliate revenue from suggested healthier alternatives.
$49–99/year
Unit Economics
Key metrics that drive profitability and scalability.
CAC (Customer Acquisition Cost)
$2–6
Near-zero via viral scan shares + organic health community outreach.
ARPU (Average Revenue Per User)
$5–9
High-frequency grocery use drives fast upgrades.
Gross Margin
92–97%
Pure digital app — API calls + hosting minimal.
Payback Period
<45 days
Fast recovery from first premium signup.
LTV (Customer Lifetime Value)
$120–250
Sticky daily/weekly habit in grocery routines; family sharing boosts retention.
Churn Rate
5–8% monthly
Low due to recurring shopping needs and personalized value.
Market Size - TAM / SAM / SOM
Total addressable, serviceable, and obtainable market analysis.
TAM (Total Addressable Market)
$18B
Global health & wellness + nutrition apps market.
SAM (Serviceable Available Market)
$2.5B
Mobile food scanner + personalized nutrition segment.
SOM (Serviceable Obtainable Market)
$80–160M
Realistic capture via indie viral growth in health-conscious regions (EU/US first).
18-Month ARR Forecast
(conservative estimates)
Month
Users
Conv %
Paid Users
ARPU
MRR
ARR
Month 1
8,000
8%
640
$5
$3,200
$38K
Month 3
35,000
12%
4,200
$6
$25,200
$302K
Month 6
120,000
15%
18,000
$7
$126,000
$1.51M
Month 12
400,000
18%
72,000
$8
$576,000
$6.91M
Month 18
1,000,000
20%
200,000
$9
$1.8M
$21.6M