Sell & Go-to-Market
Aggressive, low-cost distribution strategy focused on density and viral mechanics.
72-Hour Punk GTM
Launch loud, move fast, and steal attention before anyone notices what hit them.
Day 0
Preparation
Build a simple Framer/Typedream landing page with a live demo scanner (web version), waitlist signup, and "Scan this sample barcode" interactive. Join 30+ targeted Reddit/Facebook groups (diabetes, allergies, clean eating, keto, parenting health).
Day 1
Noise
Post value bombs in groups: "I scanned 10 'healthy' snacks — the hidden sugar results shocked me" with real PureScan screenshots + free premium codes for first 20 commenters. Seed TikTok/Reels with quick scan reveals.
Day 2
Incentive
Giveaway blitz: "Scan any product and share your most shocking result — win 1 year premium for the top 10 viral posts." Encourage tagging friends and family.
Day 3
Delivery
DM winners instant premium access, collect testimonials ("This saved me from buying that junk!"). Repost user scans/stories across channels to fuel organic shares.
Recommended Starter Stack for This Project
A no-bullshit stack that gets you to production before excuses kick in.
Viral scan shares on TikTok/Reels ("Hidden sugar in THIS?!" before/after reveals)
Targeted Reddit/Facebook group outreach (r/diabetes, r/allergies, r/cleaneating, r/keto, parenting health groups)
Health influencer DMs (micro-influencers 10k–100k in nutrition/allergy niches)
Affiliate-friendly alternative suggestions (future revenue hook)
Early SEO footprint: “hidden sugar scanner app”, “allergen barcode checker”, “food ingredient scanner free”
Automated onboarding emails via Resend/Postmark
Growth Ladder
Dirty, repeatable growth moves that compound while others are still planning.
Stage 1: Validation
0–5,000 users
Daily value posts + giveaways in 50+ health/allergy communities. Track organic shares of scan results. CAC near-zero via outrage virality; aim for 30% referral rate from shocked users tagging friends.
Stage 2: Momentum
5,000–50,000 users
Partner with 20–50 micro-influencers (nutritionists, allergy moms, diabetes creators) for sponsored scan videos. Add referral program: Free premium month per 3 signups. Viral loop from "tag a friend who'd be shocked by this" posts.
Stage 4: Scale
50,000–500,000+ users
Layer paid TikTok/Instagram ads targeting "clean eating" interests + lookalike audiences. App Store optimization + Product Hunt/Reddit launches. Affiliate partnerships for suggested alternatives. Network effects: User-submitted products fill database gaps, improving accuracy and retention.